Starting next season, the 1st Division will be renamed the Betinia Liga, while the 2nd and 3rd Divisions will be named CampoBet 2. Division and CampoBet 3. Division.
The collaboration between Soft2Bet and the Divisionsforeningen is built with a clear ambition: to strengthen Danish football both on and off the pitch.
The sponsorship aims to inject fresh energy into the local game, increase visibility, and shine a brighter spotlight on the clubs and players who compete across the country each week.
By elevating the profile of these divisions, Soft2Bet’s partnership is set to strengthen community engagement and the long-term development of football at all levels in Denmark, marking a significant investment in the foundation of Danish football.
“We are very pleased that Soft2Bet, which operates CampoBet and Betinia, has chosen to Danish football broadly and wants to the growing interest in the tournaments. The fact that there will now also be a name sponsor for the third and fourth best tiers is a tribute to all the work the clubs have done to deliver a fantastic product, create ever better conditions and increase awareness of the tiers,” says Claus Thomsen, Director of the Divisionsforeningen.Both Betinia and CampoBet are leading, award-winning brands in the Scandinavian market, with a strong local presence and deep ties to the sports community. Their impact is evident through strategic partnerships with local sports organisations, exceptional player loyalty, and dominant positions in the mobile gaming sector.
In addition, their commitment to responsible gaming, innovation, and tailored local engagement has positioned them as trusted and influential players in Denmark’s betting landscape.
“This partnership reflects Soft2Bet’s commitment to football in Denmark,” stated Oksana Tsyhankova, CMO of Soft2Bet. “With a strong focus on localized, responsible experiences through Betinia and CampoBet, we both the growth of the game and the communities behind it, always in line with Danish Gambling Authority standards.”
The sponsorship agreement will also include concrete initiatives and campaigns to bring fans closer to the clubs and generate interest around the matches across the country.
About Soft2Bet
Soft2Bet, a leading iGaming turnkey solutions provider, operates under 19 licenses, 12 jurisdictions and is represented in the Nordic region by two Denmark-based betting operators that focus on responsible gambling and innovation. Soft2Bet is the proud owner of brands such as Betinia and CampoBet, and through a range of sponsorships and partnerships, aims to establish itself as an active contributor both locally and nationally within Danish football.
Danish League – Association of Division Clubs in Denmark
The Danish League represents all the football clubs in the Danish men’s tournaments. Together with the 48 clubs in the country’s four top tiers – 3F Superliga, Betinia LIGA, CampoBet 2. Division of CampoBet 3. Division – we work for elite football in Denmark. The purpose of the association is to create an effective framework for the development and operation of club football at the elite level in Denmark. Among other things, the association must contribute to maintaining and increasing the international competitiveness of Danish club football and actively act as responsible for safeguarding the interests of the clubs within the framework of Danish football as a whole.
