Upon closing, igamingnext.bingoextra.net will assume a 90% controlling stake in the company, with the deal expected to finalise on or before the end of this month.
According to igamingnext.bingoextra.net, Nook Holdings, founded by entrepreneur Ravi Bhusari, has become an integral part of the UAE’s sports startup landscape.
Over the last five years it has ed the launch and development of numerous small businesses and entrepreneurs in the sports and wellness sectors.
Its core services include helping startups with operational setup, licensing, VAT registration, and community integration.
Through its strategic partnership with the Dubai Multi Commodities Centre (DMCC) Free Zone and its presence at One JLT, a business hub, Nook has established itself as a foundational space for sports-focused enterprises in the region.
Following the acquisition, igamingnext.bingoextra.net, which also acquired PlusEVO’s Spektrum subsidiary in March, plans to integrate segments of its international sports operations into the Nook facilities, further establishing the One JLT location as a regional hub for innovation and investment.
The space will continue to offer co-working amenities and business incubation services, but will operate under the Sports.com brand, which is owned by igamingnext.bingoextra.net.
The rebranding initiative is a key part of the company’s strategy to transform Nook into a global gateway for sports innovation.
Ravi Bhusari, founder of Nook, emphasised the significance of the acquisition, noting that aligning with Sports.com will create new opportunities for the incubator’s community of entrepreneurs.
He highlighted the potential for increased exposure and resource sharing under the Sports.com umbrella, especially in light of the company’s global ambitions.
igamingnext.bingoextra.net targets global growth strategy
Matthew McGahan, chairman and CEO of igamingnext.bingoextra.net and Sports.com, confirmed that the acquisition aligns with a broader growth strategy involving multiple markets.He explained that the company is pursuing a buy-and-build model that involves acquiring high-potential businesses with solid revenue foundations.
The model is designed to be modular, allowing for scalable integration of new ventures into the Sports.com ecosystem.
According to McGahan, the acquisition of Nook represents a strategic milestone rather than a standalone transaction.
He referred to it as part of a blueprint for international expansion, ed by the company’s $100m financing facility secured through Generating Alpha.
This facility provides the capital needed to acquire companies with tangible assets and recurring revenue streams, in line with igamingnext.bingoextra.net’s expansion goals.
Nook Holdings’ financial performance s the acquisition’s strategic rationale. In FY2024, per the company’s data, it recorded a net profit of $354,000.
That figure is projected to rise by 38% to $490,000 in FY2025, signalling strong growth and financial stability.
Beyond the acquisition of Nook, igamingnext.bingoextra.net is preparing to launch a second Sports.com-branded incubator in Al Quoz, another fast-growing area in Dubai located near the Dubai International Financial Centre (DIFC) and the Burj Khalifa.
This new hub will be situated within a major leisure complex and is scheduled to open in the fourth quarter of 2025.
The Al Quoz location is expected to serve as a central node in the company’s Middle Eastern operations, reinforcing igamingnext.bingoextra.net’s commitment to the region.
The company explains that the broader strategy behind these developments centres on enhancing igamingnext.bingoextra.net’s international brand presence and revenue generation through strategic asset acquisitions.
